How We Built a WhatsApp AI Bot for an E-Commerce Store Using Claude API

How We Built a WhatsApp AI Bot for an E-Commerce Store Using Claude API, Atech360 Insights cover

How We Built a WhatsApp AI Bot for a an E-Commerce Store Using Claude API

Step-by-step walkthrough with real code, from Claude API setup to live WhatsApp deployment via Twilio and n8n automation.

The Problem

A fashion e-commerce store was receiving 200+ WhatsApp messages daily. 70% were the same 10 questions: order tracking, sizes, returns, delivery times. The team spent 6 hours daily just answering messages. Something had to change.

The Solution: Claude API + Twilio + n8n

We built a fully automated WhatsApp bot using three tools:

  • Twilio WhatsApp API, receives and sends WhatsApp messages
  • n8n (self-hosted), orchestrates the workflow
  • Claude API, the AI brain that understands context and generates responses

Architecture Overview

📱
WhatsApp Message
→
🔗
Twilio Webhook
→
⚙️
n8n Workflow
→
🤖
Claude AI
→
💬
WhatsApp Reply

Step 1: Set Up Twilio WhatsApp Sandbox

Create a Twilio account, enable the WhatsApp sandbox, and note your Account SID and Auth Token. Set your webhook URL to your n8n instance: https://your-n8n.domain.com/webhook/whatsapp.

Step 2: Create the n8n Webhook Workflow

In n8n, create a new workflow with these nodes:

  • Webhook node, listens for incoming Twilio POST requests
  • HTTP Request node, calls the Claude API
  • HTTP Request node, sends reply via Twilio

Step 3: The Claude API Call

{
  "model": "claude-opus-4-5",
  "max_tokens": 300,
  "system": "You are a helpful customer service agent for StyleHub the client, a fashion e-commerce store. You answer questions about orders, sizes, returns, and delivery. Keep responses under 150 words and be friendly. If asked about a specific order number, say you need to verify it and ask them to provide their order number.",
  "messages": [
    {
      "role": "user",
      "content": "{{ $json.Body }}"
    }
  ]
}

Results After 30 Days

73%
Fewer manual replies
6hrs
Saved daily
24/7
Response availability

Want This Built for Your Business?

We build custom WhatsApp AI bots for businesses, reach out for custom pricing. Learn more about our AI chatbot service or book a free demo call.